Recsys Keynote: Improving Recommendation Systems & Search in the Age of LLMs - Eugene Yan, Amazon
Jul 16, 2025 · 20:54
Eugene Yan's keynote presents three innovations for recommendation systems: Semantic IDs, LLM-augmented data, and unified models. Kuaishou’s trainable multimodal Semantic IDs increased cold-start coverage by 3.6% and velocity by 3.5% by clustering content embeddings. Indeed used GPT-4 fine-tuning and distillation to filter bad job recommendations, reducing bad recs by 20% while boosting application rate 4% and cutting unsubscribes 5%. Spotify’s LLM-generated exploratory search queries drove a 9% increase in exploratory queries for new categories like podcasts. Netflix’s Unicorn unified ranker matched or exceeded specialized models across search and recommendations, while Etsy’s unified embeddings with a quality vector achieved a 2.6% sitewide conversion lift and 5% more search purchases.
