The Price of Intelligence - AI Agent Pricing in 2025
Feb 22, 2025 · 20:38
Shitej, co-founder and CTO of Orbe, argues AI agent pricing must continuously evolve, citing Intercom's 99 cent per resolution outcome model, Clay's prospecting credits, and Cursor's tiered usage limits. He stresses aligning pricing with target audience—SMB vs. enterprise—and maintaining simplicity and predictability. Cost structure is key: Character.AI optimized inference to support 100M DAUs, while Jasper leveraged a model decision engine to offer unlimited credits. Shitej emphasizes flexibility, noting OpenAI's price drops force repricing, and predicts 2025 will see more unlimited plans, outcome-based pricing with SLAs, and greater investment in pricing R&D for usage visibility.
