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Dream Machine: Scaling to 1m users in 4 days — Keegan McCallum, Luma AI
Jul 19, 2025 · 19:03
Keegan McCallum, Head of ML Infrastructure at Luma AI, details how the company's Dream Machine model scaled from 500 to 9,000 H100 GPUs within hours to handle 1 million users in four days, outpacing ChatGPT's initial growth. He explains that their initial Triton inference server setup was brittle and ill-suited for multi-GPU, multi-node video models, prompting a re-architecture to a custom serving stack on vanilla PyTorch. To solve work starvation across user tiers, they implemented an SLO-based aging system that ranks jobs by the percentage of their worst-case wait time elapsed. For managing dozens of model versions, they store immutable full Python environments and checkpoints in object storage, with a YAML file controlling active deployments and enabling zero-downtime rollouts across thousands of GPUs. McCallum also discusses partnerships with Nvidia, AMD, and Grok, and how Luma's broader mission is to build general multimodal intelligence that generates, understands, and operates in the physical world.

The Price of Intelligence - AI Agent Pricing in 2025
Feb 22, 2025 · 20:38
Shitej, co-founder and CTO of Orbe, argues AI agent pricing must continuously evolve, citing Intercom's 99 cent per resolution outcome model, Clay's prospecting credits, and Cursor's tiered usage limits. He stresses aligning pricing with target audience—SMB vs. enterprise—and maintaining simplicity and predictability. Cost structure is key: Character.AI optimized inference to support 100M DAUs, while Jasper leveraged a model decision engine to offer unlimited credits. Shitej emphasizes flexibility, noting OpenAI's price drops force repricing, and predicts 2025 will see more unlimited plans, outcome-based pricing with SLAs, and greater investment in pricing R&D for usage visibility.
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