Five hard earned lessons about Evals — Ankur Goyal, Braintrust
Aug 23, 2025 · 19:46
Ankur Goyal of Braintrust argues that successful AI applications depend on deliberately engineered evaluations (evals) to reflect real user feedback and drive product improvements. He details three signs of effective evals: launching updates within 24 hours (citing Notion), converting complaints into evals, and using evals offensively to assess use cases before shipping. Evals require custom scorers as specs—not off-the-shelf—and context engineering (optimizing tool definitions and outputs) is the new frontier; shifting outputs from JSON to YAML improves token efficiency. New models can upend everything, as shown by a benchmark that jumped from 10% to viable with Claude 4 Sonnet, so a model-agnostic architecture with proxies is key. Optimize the whole system (data, task, scoring)—Braintrust's Loop auto-optimizes prompts, data, and scorers. In Q&A, he advises human judgment when adding user feedback to evals to avoid overfitting.
