Build Dynamic Products, and Stop the AI Sideshow — Eliza Cabrera (Workday) + Jeremy Silva (Freeplay)
Jul 23, 2025 · 18:10
Eliza Cabrera (Principal AI Product Manager at Workday) and Jeremy Silva (Product Lead at Freeplay) argue that companies must stop treating AI as a separate 'sideshow' and instead deeply integrate it into product strategy using a crawl-walk-run approach to build dynamic, differentiated experiences. They explain that bolt-on AI products result from centralized AI strategies quarantined from core product, leading to features like chatbots that demonstrate capability but don't solve real customer problems. Workday's example shows starting with Gen AI content generation and translations for knowledge bases (crawl), then a contextually aware assistant that processes PII (walk), and finally agentic capabilities that autonomously act on policy changes (run). The north star is AI products that feel like natural, cohesive parts of the experience, not bolt-on enhancements.
