How to build world-class AI products — Sarah Sachs (AI lead @ Notion) & Carlos Esteban (Braintrust)
Jun 27, 2025 · 1:43:46
Sarah Sachs (AI lead at Notion) and Carlos Esteban (Braintrust) explain that building great AI products requires 10% prompting and 90% evals and observability, with Notion AI using Braintrust to iterate on prompts and models. Sachs details their cycle: curate small datasets, tie them to scoring functions (LLM-as-a-judge with per-sample prompts and heuristic checks), run evals before shipping, and use production logs to catch regressions. She notes Notion AI supports 100M+ users, switches models in under a day, and 60% of enterprise users are non-English—requiring multilingual eval rigor. Carlos and Doug then walk through Braintrust's framework: tasks (prompts, tools, agents), datasets, and scores (0-1). They demonstrate offline evals via playground and SDK, online scoring in production, user feedback capture, human review setup, and remote evals to bridge complex code with the playground. The workshop covers moving from pre-prod evals to production monitoring, closing the feedback loop by adding underperforming spans to datasets.
