Stop Ordering AI Takeout A Cookbook for Winning When You Build In House - Jan Siml
Jun 3, 2025 · 10:45
Jan Siml argues that small in-house teams can generate millions in revenue by focusing on one job-to-be-done, tracking dollar outcomes, and pushing proactive insights instead of chasing multi-agent systems and expensive models. Over 10 sprint weeks with two developers, his team built a sales alert system driving several million dollars ARR. He shares five lessons: go deep on one value event, trace everything to revenue (offline evals never sign contracts), push insights proactively (daily digests had 20-point higher NPS than chat UI), convert time saved into guided action, and invest in data and UX over bigger models (changing models only affected costs and evals, not user outcomes). Owning data and tight feedback loops create a revenue flywheel.
