The Factory That Dreams: 39 AI Agents, No Framework - Rushabh Doshi, Machinecraft
Jul 11, 2026 · 9:58
Rushabh Doshi, CEO of Machinecraft, explains how his 100-person factory built Ira, a 36-agent AI OS running its go-to-market and memory without a framework. The system uses 36 specialist agents, each with one job, orchestrated by Athena, handling outbound emails, quoting, leads, and replies from one Cursor tab. Built for $30,000 versus $230,000 agency quote, it runs on a few thousand monthly with no training. Doshi says the secret is well-organized memory, vectors, graphs, and biological-inspired architecture including senses, digestion, memory layers, a nightly dream cycle, and immune system for fact-checking. The system is grounded in a SOUL.md constitution based on Jain philosophy, and ForkMyBrain.org helps others build their own forkable brain by mapping their business from the inside.
