Real ROI: Lessons from Enterprises that have already succeeded with LLMs at Scale: Raza Habib
Dec 31, 2024 · 20:01
Raza Habib, CEO of Humanloop, shares lessons from enterprises like Duolingo, Filevine, and Ironclad that have achieved real ROI with LLMs at scale. He argues that success hinges on centering domain experts (e.g., Duolingo's linguists do all prompt engineering), needing less ML expertise than expected, and breaking down evaluation into small, testable components rather than chasing a single metric. Habib emphasizes collecting end-user feedback (acceptance rates, edits, thumbs up/down) and building tooling for logging, regression testing, and team collaboration. Filevine doubled revenue by launching six LLM-powered products; Ironclad's open-source Rivet logging tool enabled agents to auto-negotiate 50% of contracts. The talk covers how to optimize the four-component chain (base model, prompt, data selection, function calling) and why simpler systems will win as models improve.
